Letter from the Editor
by Rex Lardner
A few years ago I lived in Chicago and was the Managing Partner of a sports marketing company. At one time we were commissioned to work on the feasibility study of a women’s sports channel; more specifically, was a 24-hour channel devoted exclusively to women’s sports viable?Our research indicated it was. The advertising dollars, availability of programming, and sponsorship support were all there. A plethora of live sports – youth, collegiate, and prof...Login to Read More