Letter From the Editor
by Rex Lardner
Sports Illustrated’s first issue appeared in August, 1954 with Milwaukee Braves third baseman Eddie Mathews on the cover. He promptly got hurt and missed 10 days of playing time with a bad ankle. Thus, the Sports Illustrated cover jinx was born.Over the years millions of superstitious readers and many athletes believe that an appearance on the cover of SI is the kiss of death. In the six decades the magazine has been in print, the argument can be made that the jinx is certainly a re...Login to Read More