Preparing for the Media

by Matt Scherer

American Football Monthly January 2007 Issue OnlineSuccessful football coaches are prepared for every detail when it comes to preparing for each football game but when dealing with their local press representatives, many could/might consider changes in their media relations’ efforts. By understanding how media members cover their teams and especially their deadlines, coaches can create a better working relationship with their press representatives with some minor adjustments to their game preparation. As a retired Air Force public affairs s...Login to Read More

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