Watch any basketball game and you'll see some of the best swimmers in the world. Men and women who truly understand how to navigate through the ebbs and tides of emotion that run through every athletic contest. Take for instance, what happens if a game is tied and one team steals the ball goes for a break away and slams the ball uncontested through the hoop. Then, this same team steals the in-bounds pass and scores an easy lay up. Next, they force a turnover and score quickly (let's say the team scores six points in this sequence in 15 seconds). Everyone knows the opposing coach is going to call a time out as soon as he can. He wants to "stop the bleeding." Why does he do this? Because he has been trained to understand momentum shifts and how to stop them. Why don't football coaches do this? Why not call a timeout after a huge turnover to get every player on your team refocused and to
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