To those who subscribe to the theory of \"primacy and recency,\" it is what you do either first or last that matters the most. This hotly-debated field of behavioral study focuses on which areas of persuasion influence people more than others. I certainly do not have a Ph.D., but after publishing this magazine for over eight years, I know that with coaches it is what they do last that matters most. Clearly, this is no different than society as whole and its \"what have you done for me la...Login to Read More