NFL Coach of the Year Runners-up

BUTCH DAVIS When the Cleveland Browns hired Butch Davis as the second head coach in the three-year history of the new Browns franchise, Davis was told to beef up the defense and the running game and field a team that resembled the aggressive, hard-nosed kind of football Browns fans have been accustomed to back in the old days. More important, he was instructed to take the core of a team that had gone 5-27 over its first two seasons and turn the Browns into winners. “Everyone needed to stop seeing themselves as losers here. Everyone told them what bad players they were,” Davis said. “We probably spent the first six months on the mental approach and attitude as much as on football X’s and O’s.” Davis and his coaching staff obviously did something right. The Browns not only instilled a winning attitude in the Browns, but they produced tangible results by improving from 3-13 to