Virtual Recruiting: High Tech Leverages High Touch

The world is changing at lightning speed and athletic programs that don’t change with it will be left to scavenge through the leftover talent and limp into tomorrow. For the purpose of this article, change equals the Internet and the best of the Internet is laden with “rich media.” More on rich media later. If your football program isn’t exploiting this new recruiting tool, chances are you will be losing time, impact and premier talent. There are two irrefutable realities of recruiting: first, a coach’s future is as intrinsically linked to his recruiting capabilities as the engine is to your automobile. Second, every year the football recruiting process precedes and is the foundation of a life changing decision for thousands of talented 17-,18-, and 19-year-old young men. To the coach, this means his future – and that of his family – often rests in the hands of fickle