As the new football season arrives, coaches around the nation are preparing for the tasks and challenges they will soon face when the 2004-2005 football season gets into full swing. However, nothing ever goes just as planned or scripted in any coach’s playbook and that’s why coaches, just as the athletes I work with on the mental game, need to develop strategies to deal with the myriad of responsibilities a coach faces in today’s high-tech and rapid information world. Using the advantages of mental preparation, football coaches can get their game faces on for the new season to help them prepare for any challenges, expected and unexpected, to come. Great athletes, like great coaches, naturally know how to prepare the X’s and O’s for competition and have developed effective rituals and routines during their careers to get into the proper mindset before competition. The same
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