There has been much advancement in the game and profession of football throughout its history – advancements such as the forward pass, film study and television. Today, football is currently experiencing one of its greatest advancements in one area of the sport. Walk into any football facility at any level and you’ll see products that you would have never seen just a decade ago. It’s not uncommon to see a digital video camera and lap-top computer on the practice field breaking down a kicker’s plant foot or to see an offensive lineman working on his form on an indoor position-specific blocking sled-like weight machine. The products that are being designed, built and marketed to the football industry today are becoming more customized and specific based on research and feedback from the football community. And nowhere is this more true than the helmet and shoulder pad industry.
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