Letter from the Editor

A few years ago I lived in Chicago and was the Managing Partner of a sports marketing company. At one time we were commissioned to work on the feasibility study of a women’s sports channel; more specifically, was a 24-hour channel devoted exclusively to women’s sports viable? Our research indicated it was. The advertising dollars, availability of programming, and sponsorship support were all there. A plethora of live sports – youth, collegiate, and professional – were ready to be televised. Similarly, film and tape showcasing the rich history of women’s athletics was also available and affordable. The company that requested the research pondered the overall findings but ultimately decided not to go forward. Although everything seemed to be in place, the general feeling was that America was not quite ready for a 24-hour women’s channel and they passed. Ironically, five years