Email Recruiting

Talking with a teen-ager. Oftentimes a daunting task for any middle-aged coach. Many coaches have an uncanny ability of knowing the best way to communicate with a high-school recruit. Still, staying ahead of the competition while finding the best way to be noticed and remembered by a teen-ager takes communicating in the way that they’re most comfortable. “From the standpoint of what kids read, I’m not sure how we get noticed,” joked Tom Creguer, the recruiting coordinator at Northwood University, an NCAA Division II school in Michigan. Like many coaches around the country, Creguer realized that one of the best “new” ways to communicate with recruits is through e-mail. “Its usefulness has gradually improved as we’ve become more versed at figuring out how (e-mail recruiting) would help our program,” added Creguer, who first tried e-mail as a recruiting tool in 2002, his