Mad Genius - Kevin Kelley’s unorthodox approach may break all the ‘rules’ but it sure produces results.

by David Purdum

American Football Monthly April 2012 Issue Online

A job interview with Pulaski Academy (AR) head coach Kevin Kelley is a little different. He begins by talking about loyalty and what it means to be an assistant coach. Then, he cuts to the chase.

“Hey, we’re into some weird stuff,” he tells inquiring coaches.

Weird and very successful.

Kelley started getting weird in 2007. He stopped punting. But that was only the beginning of wholesale philosophy changes that have transformed the Bruins into an Arkansas po...Login to Read More

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