Mad Genius - Kevin Kelley’s unorthodox approach may break all the ‘rules’ but it sure produces results.

A job interview with Pulaski Academy (AR) head coach Kevin Kelley is a little different. He begins by talking about loyalty and what it means to be an assistant coach. Then, he cuts to the chase.“Hey, we’re into some weird stuff,” he tells inquiring coaches.Weird and very successful.Kelley started getting weird in 2007. He stopped punting. But that was only the beginning of wholesale philosophy changes that have transformed the Bruins into an Arkansas powerhouse and have intrigued coaches from all levels of football.Pulaski Academy is 49-7 and has won two state championships over the last four seasons, including this past season’s undefeated march to Kelley’s third state title. During the four-year run,  Kelley has punted four times, rarely returned a punt and has attempted an onside kick more often than not. He also goes for two-point conversions over 50% of the