You Can Build a Championship Culture: Dealing With the Media

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The full text of “You Can Build a Championship Culture: Dealing With the Media” by Bill Redell and Mike Maio, from the Vol 2 — Fall 2018 issue.

Joe Montana 3 Time Super Bowl MVP Member of the NFL Hall of Fame “I have known coach Redell and Coach Maio for over a decade and my son, Nick, played for them at Oaks Christian School. There are no finer people and coaches than Bill and Mike. Without reservation, I recommend their manual, “You Can Build a Championship Culture: A Coaches Complete Guide to Everything Off the Field” to you.

It is a comprehensive guide for what a coach does when not on the playing field.” Clay Matthews Sr. 19 Year National Football League [NFL] Veteran Player “I was fortunate to coach with Coach Redell and Coach Maio at Oaks Christian School. Their manual, “ You Can Build a Championship Culture: A Coaches Complete Guide to Everything Off the Field” is a great book for coaching and includes everything a coach needs to deal with on a day to day basis.

It is a good blueprint for a coach to follow when dealing with parents, the media, discipline concerns, staff and a whole range of additional issues.” Chapter 8 - Dealing With the Media Media coverage is an important aspect of coaching and can contribute greatly to the success of a sports program. Good press can bring positive attention, increased in - terest and new recruits to your school.

Neg - ative press can sink a program and affect a school’s potential applications, not to men - tion affecting the reputation. It’s important to cultivate a good relation - ship with the media. In all the years of my high school coaching, I made public rela - tions a priority. We intentionally worked at getting our school mentioned often in the paper or on the internet. This publicity was very helpful in establishing our new school and bringing credibility to our program.

I. My approach to cultivating the press: A. Get to know the reporters Learn their names and a little about them. Invite reporters to first meeting. Acknowledge them at meeting. Supply them with schedule, team roster, etc. Return their calls quickly. B. Be pro-active in providing material to report - ers * Provide background stories on coaches and players. *Look for stories of interest * * Offer humorous anecdotes, if possible. C.

Invite reporters to your banquet. * Provide names of award winners and outstanding achievements. * Be sure to introduce media in audience. D. Arrange for free parking and entry to games E. Reserve place in Press Box * Ask reporter what you can provide to make job easier. II. Have a class on interacting with the media (in - vite parents). A. Instruct coaches and players on how to interact with the media. * Be on time!

Remember...”If you’re five minutes early, you’re ten minutes late.” * Be respectful. * Dress/look sharp. * Be professional. * Don’t say anything you don’t want published. READ MORE...

Coach Bill Redell Bill Redell, 76, recently retired as head football coach at Oaks Christian High School in Westlake Village, California. A graduate of Occidental College where he was an All-American, Bill later played in the Canadian Football League for six seasons. After a brief stint in the insurance business, he became a high school coach in the mid 1980’s. Coach Redell spent 32 years as a high school coach and his teams won 8 California Interscholastic championships.

He has been named the Nation’s High School Coach of the Year four times. In 2001 he was inducted into the National Football Foundation College Hall of Fame and is a member of 10 different halls of fame. He has won numerous awards ranging from the prestigious Southern California Broadcaster’s Lifetime Achievement Award to the Gerald R. Ford Award. His overall record is 238-70-3. Bill and his wife Cheryl have been married for 51 years and have three grown sons and 8 grandchildren.

Bill can be reached at his web site – www.billredell.com.

Coach Mike Maio Recently retired football and baseball coach Mike Maio, 78, has been awarded the Los Angeles Times Baseball Coach of the Year Award four times. He was also selected as the state of California’s Baseball Coach of the Year. The baseball field at El Camino High School – where he coached both football and baseball – is named Mike Maio Stadium in his honor. Coach Maio began his career at Trinidad High School in Colorado and later coached Trinidad Catholic High School.

He then coached football and baseball at Holy Family High School in Denver and then moved on to coach at Belmont High School in Los Angeles. After coaching both football and baseball at El Camino for 22 years, he retired from teaching. After retiring, Coach Maio then became an assistant football coach and head baseball coach at Oaks Christian High School in Westlake Village, California.

Mike holds a Bachelor of Arts Degree from Colorado State College (Northern Colorado University) and a Masters Degree from California State University. He and his wife Roseanne have been married for 52 years and have two sons and three grandchildren.