Letter from AFM

Our mission at AFM is to help coaches to be more successful on and off the field. Naturally, for most coaches, success means winning more games. So our focus has always been to provide the tools to win, whether they’re innovative offensive systems, position drills, defensive techniques or special teams strategy. But virtually every coach, at some point in his career, has endured a season where the losses have outnumbered the wins. After all, for every team that puts together a winning record, there’s another that falls short of the .500 mark. Unfortunately, losing is just as common as winning. So for those coaches currently struggling through “non-winning” seasons, contributing writer Steve Dorsey has provided our cover story about dealing with adversity. Can there really be a bright side to a disastrous season? As Steve found out by talking to coaches who have faced challenging